People First Session

People first: creating thriving workplaces and stronger communities

Embedding social value to create positive impact for people

7 Oct 2026, 1.00PM - 2.00PM AEDT
Business and government
Open to the public
Online

How might an organisation's focus on social value help create thriving workplaces and stronger communities? Join us to find out.

Rebecca Green, Head of Transformation and Advocacy at Social Traders will have an in-depth conversation with guest speaker, Melissa Raby, Head of Social Impact at John Holland.

John Holland, Australia and New Zealand’s leading end-to-end integrated infrastructure, building, rail and multi-modal transport company, is guided by Global Mandatory Requirements, which are evidence-based, and developed with the input of their people. 

In their recent engagement survey, 92% of employees said they believe John Holland is truly committed to health and safety of its people. John Holland also earned the Social Traders FY25 Most Diverse Suppliers recognition.

Together, Rebecca and Melissa will unpack:

  • how social impact enhances employee value proposition
  • what it means to have a strong culture that focuses on wellbeing and safety
  • why investing in social enterprises is a way to pay it forward and a multiplying effect of social value, and
  • how Social Traders reporting capability and social enterprise certification framework provides trusted verification for governance obligations.

Social performance goes further than avoiding harm. It's about creating the conditions for people to thrive and proving it. 

What you'll learn

This session gives a practical grounding on how business can create positive impact for people. Embedding social value in business can build a workplace where people feel valued and connected to purpose, and why that goes beyond compliance.

You'll hear how working with certified social enterprises helps organisations deliver on their social performance, connecting business goals with better futures for people and communities.

Understand why certification of social enterprise matters, as social washing comes under more scrutiny.

Get clarity on reporting and evidence: why trusted data and independent verification are essential to reporting governance, and how a streamlined approach to impact measurement can strengthen your business.

Who should attend

This session is relevant for people working in:

  • Social impact
  • Procurement
  • People and culture
  • ESG and sustainability
  • Diversity and inclusion
  • Social performance strategy

Secure your place today

Meet the speakers

Mel Raby John Holland

Melissa Raby

John Holland

Mel Raby is Head of Social Impact at John Holland, where she leads strategies that deliver lasting benefits for communities. She works closely with social benefit suppliers, community organisations, industry partners and government clients to turn goals into practical outcomes. With extensive experience in social procurement and inclusion, Mel is passionate about creating opportunities for priority cohorts, increasing workforce diversity and delivering measurable social impact through a hands on, solutions focused approach.

Rebecca Green

Rebecca Green

Head of Transformation and Advocacy

Rebecca has more than 15 years' experience helping businesses embed positive social, environmental and cultural outcomes into their core operations. She specialises in stakeholder engagement, behaviour change and guiding organisations through meaningful transformation to build lasting impact. Rebecca's current focus is shifting perceptions of value and supporting business as a force for good.