Meet the team

A for-purpose CEO and Company Director with 20 years across charities, social enterprises, industry bodies and corporate partnerships in Australia, the UK and Europe. Tara is a pragmatic idealist who blends commercial strategy with social impact expertise to build a fairer economy. She's committed to inspiring business leaders to rethink what's possible when purpose and performance work together - to make business for good, business as usual.

Laura is a Chartered Accountant and finance leader with experience across audit, treasury, business partnering and strategic finance at KPMG, Toll Group and Coles. At Social Traders, she leads finance and serves as Company Secretary, strengthening the organisation’s financial sustainability and governance. Laura sees finance as an enabler of social impact. She is a member of the Institute of Community Directors Australia and Junior Director at Williamstown Swimming and Life Saving Club.

Natalie brings 30+ years’ experience across the not-for-profit, social enterprise, consulting, financial services and community sectors. Her strengths span office and facilities management, HR administration, recruitment, payroll, stakeholder engagement and process improvement. At Social Traders, she supports the organisation’s people, systems, governance and day-to-day operations, helping teams work efficiently. Natalie is driven to build a more inclusive economy through purpose-led business.

Rebecca has more than 15 years' experience helping businesses embed positive social, environmental and cultural outcomes into their core operations. She specialises in stakeholder engagement, behaviour change and guiding organisations through meaningful transformation to build lasting impact. Rebecca's current focus is shifting perceptions of value and supporting business as a force for good.

Lola brings analytical expertise spanning financial services, technology, and the not-for-profit sector, having delivered impactful data-driven work across diverse organisations. At Social Traders, she is responsible for supporting the certification of social enterprises across Australia through data analysis, process mapping, and stakeholder engagement. Driven by a desire to leave the world better than she found it, Lola also actively volunteers with Mission to Seafarers Victoria and is passionate about using data, smart systems, and process improvement to create lasting social and economic value for communities.

Natalia brings strengths in relationship management, stakeholder engagement and business development. Her varied career and lived experience as a culturally diverse professional give her an inclusive perspective and a natural ability to bring people together. She helps our members turn procurement spend into social impact while meeting their business goals. Natalia has a double degree in Communications and Journalism and a Graduate Certificate in Social Impact.

Specialising in social procurement, social performance, systems change and organisational development. Belinda brings more than 20 years’ experience across the not-for-profit, social enterprise and welfare sectors. She helps organisations embed social value, strengthen supplier engagement and create opportunities for certified social enterprises. She's passionate about connecting people, developing ideas and opportunities to deliver lasting social impact.

An experienced adviser who helps organisations use their buying power to create jobs, opportunity and measurable social impact. Jacob works with our members on strategy, building their team’s capability and engaging suppliers, turning commitments into real spend. Outside work, he volunteers with FoodFilled, a Melbourne food rescue charity, and is a life-loving dad.

Russ is an MBA-qualified strategic consultant and executive with more than 20 years’ experience helping not-for-profit, government and corporate organisations balance mission with commercial sustainability. As Co-Founder and Director of a boutique consulting firm, he advised C-suite executives and boards on outcomes-based commissioning, social finance and revenue generation for nearly a decade, helping clients generate more than $40 million in additional revenue. A systems thinker, Russ builds scalable operating models that deliver lasting social value.

Jo is a values-led leader with 25+ years’ experience in marketing, brand and communications across banking and finance, professional services, IT and the not-for-profit sector. She holds a Master of Communication from RMIT. At Social Traders, Jo leads the marketing strategy for growth. An empathetic leader and coach, she builds collaborative, action-oriented teams that play to their strengths. Jo believes business for good should be the norm, as it benefits customers, employees, communities and the planet.

Selina has 25+ years’ experience and a postgraduate qualification in events, delivering corporate, government, hospitality, conference, education and social impact events across Australia, the UK and Europe. As Events Manager at Social Traders, she leads national events and programs that connect business, government and social enterprise. Selina makes complex logistics feel simple and creates engaging experiences. She believes events can build meaningful connections and deliver real social value.

Michael has 13+ years’ experience in analytics and engineering across banking and technology consulting. He builds data systems and explains complex insights in plain language. Since 2021, Michael has led the data and digital team at Social Traders, which owns the impact framework, runs the digital platforms including the member portal, and supplies the evidence behind RISE, the annual report on the social enterprise sector. He is passionate about using technology to create positive outcomes.

Alex works on Social Traders impact measurement frameworks, analysis, and reporting. They previously worked as a Quantitative and ESG analyst at an investment management firm, assessing bond issuers on their environmental, social and governance practices. They hold a Bachelor of Science (Mathematics) and a Bachelor of Commerce (Finance).