We’ve just wrapped up our first ‘Australia’s Next Top Profile’ session. Our Event Manager, Selina Arnall, chats to host Bella Borello, Head of Marketing and Digital Solutions, about why social enterprises need to put their best foot forward with their digital profile.

[Selina] What is this event all about?

[Bella] When you get certified as a social enterprise, you automatically get listed on the Social Enterprise Finder as well as our member only Social procurement portal. This event is a chance to get down to the nitty gritty when it comes to selling your products and/or services on these digital platforms.

I invite the audience to get into the mindset of their potential customers… what they're looking for, their motivations for making the #Switch2Good and how they're scanning for relevant and practical information.

-You get to leave this event with tools to deliver a succinct and compelling digital profile. And a challenge to nail your service offering in 1-2 lines.

[Selina] Social enterprises are busy business owners, often juggling many hats. Why should they attend this new event?

[Bella] If done well, your offering on these directories can spark the beginning of new business opportunities. It also has the potential to improve business efficiencies (reducing the 'hats' problem), by giving new customers ease of access to your full business details and capabilities.

[Selina] And what are the takeaways from attending?

[Bella] We have made this forum very practical. You get tips and tricks on how to get started after the event, as well as ways to keep your online profile relevant - and future proof. We have designed the session to be constantly evolving. We want to make it relevant to the changing needs of our audience, so the takeaway's will change based on participant feedback. That's why every certified social enterprise should attend this event at least once – and then revisit 1-2 times a year.

[Selina] Do you give specific feedback?

We open up the floor for Q&A at the end - anyone is welcome to ask specific marketing questions. We want to engage the audience as much as possible and make them feel like its a hands-on event experience.

What one participant had to say- "(I learnt how) keeping it fresh is key. So too is understanding and responding to shifts in markets, customers and our capabilities. It was also a good reminder in common sense marketing. Thank you".

We are here to help you enhance your digital listing on our member only Social procurement portal and Australia's directory of certified social enterprises - the Social Enterprise Finder.

Are you a certified social enterprise? Make sure your digital listing is getting the attention of your next potential customer. Register for the next session here.

Are you a social enterprise yet to get certified? Find out how certification unlocks access to events like this and more at our next certification info session.