Chief Executive Officer

I'm passionate about blending business and purpose, and I'm energised by working with talented people who challenge business as usual.

I’ve spent my career in the for-purpose sector, exploring different models for building a fairer and more equitable world. It’s a privilege to lead the Social Traders team that’s building a thriving social enterprise sector while also supporting traditional businesses to build purpose into their operations through social procurement and ESG.

I have international experience across social enterprise, charities, social innovation and for-purpose intermediaries in the UK, Europe and Australia. My career has spanned strategy, business development, innovation, marketing, impact and cross-sector collaboration at executive and Board level. I’ve led large scale collaborations, designed and implemented organisational-wide strategies for growth and diversification, and repositioned brands for increased impact.

I have an MBA from Bayes Business School in the UK (where I specialised in social enterprise business models), a Master's in Social Innovation from Danube University in Austria (where I specialised in collective impact).

We acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past, present and emerging. We extend that respect to all Aboriginal and Torres Strait Islander peoples.
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