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Our Team

Social Traders staff are a diverse group with an impressive array of professional skills and expertise.

The common thread that binds the culture of this organisation is the belief in the power of the marketplace to create sustainable social impact and change.

David Brookes

Managing Director

David Brookes

David leads Social Traders.

David brings extensive experience leading strategic business-community partnerships at Rio Tinto, Toyota and Amcor; as well as industry and government policy development and key stakeholder engagement experience.

Appointed Managing Director of Social Traders in 2009, David is an Executive Director on Social Traders’ Board and has responsibility for development and implementation of the organisation’s strategy, staff recruitment and engagement with key government, philanthropic, business and research partners.

David has been closely involved in the development of social enterprise development initiatives in Australia, including the annual Social Enterprise Conference, the Victorian Social Enterprise Strategy and social procurement advocacy across the public and private sectors.  David is a Director of the Social Enterprise World Forum (SEWF) Community Interest Company (CIC) established in July 2015. He is also a Founding Advisory Board Member of SENVIC, established in early 2018 as the social enterprise practitioner network in Victoria.

David has a Bachelor of Commerce (Economics) from the University of Wollongong and is a Graduate of the Australian Institute of Company Directors (GAICD).

Katherine Kennedy

Strategy Manager

Katherine Kennedy

Katherine joined Social Traders in February 2012. Katherine leads the business development and strategic planning work for Social Traders. She also provides support and advice to social enterprises and government stakeholders. Key projects include social enterprise consulting to the New South Wales Department of Family and Community Services around social enterprise funding and support models.

Katherine has over 20 years experience in senior management, with specialist expertise in business planning, business analysis, business strategy, small business management, facilitation and consulting across a number of industries including tertiary education (University of Melbourne), agriculture (The Woolmark Company), retail (Coles Myer), intellectual property commercialisation (Australian Institute of Commercialisation), telecommunications (Telstra), information technology (Digital Equipment Corporation) and medical (Northern Ultrasound for Women).

Katherine holds a Bachelor of Science in Applied Mathematics from Limerick University, Ireland and a Masters of Management Technology from Melbourne Business School and is a Graduate of the Australian Institute of Company Directors. Katherine has also been a business planning coach and examiner for Masters students at the University of Melbourne.

Katherine was a non-executive director of a non-profit organisation for seven years focusing on the prevention of child sexual abuse. She is currently a non-executive director of a Bendigo Community Bank in Melbourne.

Lisa Boothby

Executive Director

Lisa Boothby

Lisa joined Social Traders in 2011.  She is responsible for the Market Development business unit at Social Traders which includes Social Enterprise Certification, Growth Services (for social enterprises and buyers) and exploration and identification of new social procurement markets. Through her time with Social Traders, Lisa has overseen social enterprise supplier services and prior to that led the social enterprise incubator program, The Crunch.

Lisa has extensive experience in management consulting across commercial, community and social enterprise sectors, having worked in the Strategy Group at Accenture, as well as directly consulting to non-profit organisations and social enterprises.  Lisa has worked with numerous boards and management teams on the development of strategic plans.

Lisa has held board positions with Good Company and Ormond College, and is currently a Director of Veritas Health Innovation. She holds a Bachelor of Commerce from the University of Melbourne and a Masters of Business Administration from the Melbourne Business School.  She is also a Graduate of the Australian Institute of Company Directors (GAICD).

Mark Daniels

Executive Director

Mark Daniels

Mark works to connect business and government buyers to social enterprises through advocacy and engagement.

Mark has extensive experience developing new relationships with business and government buyers of social enterprise and as a result has been instrumental in bringing social enterprise into the mainstream Australian economy. Through public speaking and the provision of advisory and consulting advice to business and government, Mark is recognised as a leading figure in social enterprise in Australia.

Mark has worked as Social Enterprise Manager for the Brotherhood of St Laurence, managing a number of social enterprises aimed at assisting people into mainstream employment.  Mark has also developed policy and community development activities for public housing estates in inner city Melbourne. Mark is a sought after as a keynote speaker on a range of social enterprise topics.

Mark has Bachelor of Arts from Monash University, a Graduate Diploma in Education and a Graduate Diploma in Urban Policy and Planning from RMIT.

Mark Hart

Head of Finance & Operations

Mark Hart

Mark joined Social Traders in January 2018 as Head of Finance & Operations and Company Secretary with responsibility managing finance, governance, risk and corporate services.

He brings a wealth of commercial experience, having worked with major businesses, to support Social Traders strategy and objective of developing social enterprises with a goal of assisting those facing disadvantage.

Mark holds a Master of Applied Finance from The University of Melbourne, a Graduate Diploma in Corporate Governance and a Bachelor of Business. He is a CPA, and AGIA member of Governance Institute of Australia.

Nina Yousefpour

Social Enterprise Certification Manager

Nina Yousefpour

Nina manages Social Traders national certification of social enterprises. Her focus is on maintaining a robust framework for certification, while also ensuring its inclusivity across the diversity of Australian social enterprises. She manages the evolution of the standards in a changing marketplace for social enterprise, that offers new opportunities for their growth and impact.

She brings a wealth of social enterprise experience to her role having worked in several niches in the Australian and Canadian eco-systems over the last 10 years. She has worked to support social enterprises through business advisory & education, impact investing, research, and SROI evaluation. Through this, Nina has developed a deep understanding of ‘what makes a social enterprise’ and their contribution to social change.

Nina has a Bachelor of Business (Honours) and a Graduate Certificate in International Development.

Kevin Kuo

Data Administrator

Kevin Kuo

Kevin works to better understand the impact of buyers and suppliers in social procurement. Working with internal stakeholders Kevin structures and builds the data capture process between buyers and suppliers and manages report generation requirements.

By developing the necessary processes and business documentation to support data capture and management, Kevin’s expertise provides Social Traders with the ability to understand the social enterprise market – in particular the behaviour of buyers and suppliers – more deeply than any other organisation in Australia.

Kevin began his career journey working at Zomato and has a Bachelor of Commerce from the University of Melbourne.

Sam Edmonds

Principal, Buyer Services

Sam Edmonds

Sam facilitates social procurement deals between buyers and social enterprise suppliers, by providing strategic advice on linking social enterprises into existing business and government supply chains.

Working with business and government buyers Sam increases awareness of social enterprise and practical social procurement knowledge and expertise in buyer organisations through communications, training and engagement.  Sam is instrumental in working with buyers to translate their social enterprise procurement spend into a social impact report that informs how procurement spend has affected a beneficiary group.

Sam has worked in environmental & parks planning with Parks Victoria, started a coffee wholesale and retail business, and worked as the CEO of the Victorian Farmers’ Markets association.  Sam has an honours degree in Planning and Design from the University of Melbourne.

Emma Joyce

Social Enterprise Engagement

Emma Joyce

Emma brings enthusiasm and expertise to the supplier team. Coming from a start-up social enterprise, Emma understands the business structure of social enterprises and has a passion for facilitating social impact.

Working in certification at Social Traders, Emma finds social enterprises in the Australian community, visits enterprises to understand their structure and social impact, and identifies growth potential for social enterprises.

Emma holds a Bachelor of Arts (Global) from Monash University, where she specialised in international development and human rights.

Genevieve Lobo

Principal, Growth Services

Genevieve Lobo

Genevieve advises social enterprises on growth strategy and helps connect them to new procurement opportunities through advocacy and engagement.

Genevieve has extensive experience in management consulting and deals, having worked at PwC for 11 years. Genevieve specialises in organic and inorganic growth strategy, supporting businesses in identifying new avenues for growth and competing effectively by leveraging core capabilities.

Genevieve consults in areas of growth strategy, performance improvement, operating model design and M&A including modelling, financial and commercial due diligence. She is passionate about helping social enterprises recognise their potential and deliver meaningful impact.

Genevieve holds a Bachelor’s degree in Commerce, is a Chartered Accountant and an Executive MBA from Melbourne Business School.

Olivia Cozzolino

Principal, Growth Services

Olivia Cozzolino

Olivia brings expertise and passion to help social enterprises deliver lasting social change.

Drawing on extensive experience working as the General Manager of Red Cross’ largest social enterprise – the national network of 165 retail stores; and in a number of retail buying and product development roles, Olivia accelerates the growth and impact of social enterprise through knowledge of the market.

Olivia consults in areas of strategy, growth, innovation, business model transformation, new market development, operating model design, financial modelling and social impact, and works with social enterprises to help them recognise their growth potential, develop meaningful outcomes and empower them to achieve.

Olivia holds a Masters of Business Administration from Melbourne Business School, where she specialised in strategy and social impact.

Rebecca Green

Engagement Manager

Rebecca Green

Rebecca brings energy and a deep understanding of engagement across public and private sectors, working with diverse organisations to deliver lasting positive impact in community.

By assisting Social Traders business and government members to understand and undertake social procurement, Rebecca works with their staff to help progress social procurement engagement and initiatives through the organisation.

Working across diverse stakeholder groups Rebecca is adept at developing and implementing workable solutions that drive behaviour change and systems change, resulting in increased social procurement spend.

Rebecca has worked at the intersection of business, not-for-profit, local and First Nations community, and has a BA, International Relations & History, from University of Queensland.

Amy Orange

Social Procurement Lead – SA

Amy Orange

Amy works to support the growth and development of social enterprises in South Australia through certification support and engagement.

She is passionate about social enterprise and holds an unwavering belief in the power of enterprise as a force for social change. Through her own experience in founding an award-winning social enterprise, Amy understands the challenges and opportunities that exist for social enterprises, and is committed to working with, and connecting, social entrepreneurs, business and government to build a robust social impact ecosystem in South Australia that also links in with the growing national network across Australia.

Amy holds an Honours degree in Behavioural Science (Psychology) and a Master of Business Administration from Flinders University.

Paul Thia

Senior Strategy Business Analyst

Paul Thia

Paul seeks to strengthen Australia’s social procurement market by supporting the requirements of social enterprises as they pursue business and government procurement opportunities.

Paul is able to draw upon extensive experience in strategic consultancy, having helped organisations of all sizes address their key strategic issues and identify opportunities for long-term growth. He specialises in strategy development, market research and analysis, customer experience management, and product innovation.

Paul holds bachelor degrees in Commerce and Information Systems from the University of Melbourne.

Fran Blake

Admin Manager/Executive Assistant

Fran Blake

Fran works to ensure Social Traders’ is an efficient and effective organisation.

By supporting all areas of Social Traders business including finance, IT, CRM, operations, special projects and executive and team support, Fran provides the much-needed administrative support for the organisation to achieve its objectives.

Fran has run a project with The Big Issue Women’s Subscription Enterprise to assist raising awareness of homelessness, and has worked in various office management, health, property development, volunteer and finance roles.