August 12, 2015
2015 Social Investment Award winners, the Asylum Seeker Resource Centre (ASRC) officially launched their new social enterprise project – The Food Justice Truck – on Wednesday 12th August.
To mark the launch, the Food Justice Truck rolled into Melbourne’s City Square where onlookers had the first chance to participate in the new social enterprise with toasted walnuts, fresh bread, fruit and vegetables available to purchase.
The Food Justice Truck offers locally sourced produce at market rates for the general public and at a 75% discount rate for asylum seekers. This social enterprise model means general shoppers are contributing to the secure provision of affordable, fresh food for asylum seekers.
“Victoria is home to the largest community of asylum seekers in Australia, most of which live below the poverty line. We observed that access to affordable, nutritious food was not available to around 75% of poeple, which is why the Food Justice Truck was an important intiative for the ASRC,” said Food Justice Truck Pioneer Patrick Lawrence.
“The Food Justice Truck enables the most vulnerable people to buy $80 worth of fresh food, for only $20. That’s a life-changing discount and a game-changing social enterprise model,” added ASRC Founder and CEO Kon Karapanagiotidis.
Following a stunning performance by singer Clare Bowditch, the Food Justice Truck was officially launched by ASRC Ambassador and founder of Carman’s Fine Foods, Carolyn Creswell, Mayor of Maribyrnong, Nam Quach alongside ASRC’s Kon Karapanagiotidis, Patrick Lawrence, Russell Shields and the Food Justice Truck team.
The launch is the culmination of months of hard work, turning an idea to utilise grocery buying to generate social impact into a fully equipped diesel, electric hybrid truck stocked with fresh fruit and vegetables for the community.
The work on this project began with the ASRC looking for a new approach to raise the required capital for this unique project, turning to crowdfunding with a campaign on StartSomeGood.com
“We effectively asked people in the community if they thought this was how we should be providing for the physical, mental and social well-being of asylum seekers. 900 champions of food justice said yes and contributed to the record-breaking sum on $153,412” said Lawrence.
The truck will now set up at three locations across Melbourne each week with the rollout set to continue over the next four months. Ultimately the ASRC are planning to have the truck trading in seven weekly locations across Victoria.
For Food Justice Truck locations and more information, please visit: http://www.asrc.org.au/foodjustice/